Geraldine Craven
Head of Research
Joined 2018
Geraldine is head of research at Procurement Leaders and has experience in financial services consulting and social research. With a background in research methods, change management, digital transformation, customer strategy and human-centred design, she drives procurement leaders to challenge the status quo by going beyond savings to create new sources of value and navigate more confidently in a state of flux.


Digital transformation

Adopting digitally enabled processes, capabilities and infrastructure is an integral part of the function’s transformation journey as CPOs look to deliver a competitive advantage